# W8 | anthropic/claude-opus-5 | run 2

## Prompt

Write 3 subject-line options (under 8 words each) for a re-engagement email to users inactive for 60 days: one curiosity-driven, one benefit-driven, one urgency-driven. Label which is which.

## Response

Here are three subject-line options, each under 8 words and built on a different psychological trigger:

## Curiosity-Driven
**"Your account's been quiet — everything okay?"**
Uses a personal, slightly concerned tone that invites a click without revealing the payoff. Works best when the body copy delivers something unexpected (a new feature, a stat about what they missed).

## Benefit-Driven
**"3 new features waiting in your account"**
Leads with concrete value and a specific number. Specificity outperforms vague promises like "exciting updates," and it reframes the email as a gift rather than a nudge.

## Urgency-Driven
**"Your saved data expires in 7 days"**
Creates a real deadline with loss aversion. Only use this if the deadline is genuine — false urgency erodes deliverability and trust fast.

## Quick Testing Notes

| Element | Recommendation |
|---|---|
| Preheader | Extend, don't repeat, the subject line |
| Sender name | Use a human name for the curiosity variant |
| Send order | Test curiosity first; it typically wins on opens, while benefit wins on clicks |
| Segment | Split by last-action type (browsed vs. purchased) for sharper copy |

Want me to draft matching preheaders and body copy for the winning variant?
