# W8 | anthropic/claude-haiku-4.5 | run 2

## Prompt

Write 3 subject-line options (under 8 words each) for a re-engagement email to users inactive for 60 days: one curiosity-driven, one benefit-driven, one urgency-driven. Label which is which.

## Response

Here are three re-engagement subject lines optimized for inactive users:

**Curiosity-driven:** "See what you've been missing"
Creates intrigue without revealing specifics, encouraging opens through wonder about new features or activity.

**Benefit-driven:** "Your exclusive rewards are waiting"
Highlights concrete value and personal advantage, appealing to users' desire for tangible benefits or perks.

**Urgency-driven:** "Last chance: Your access expires soon"
Leverages time sensitivity and potential loss, motivating immediate action through fear of missing out or losing privileges.

Each follows the under-8-word requirement and targets a distinct psychological trigger. A/B testing these against your audience will reveal which resonates best for your specific user base and product.

Which of these psychological approaches—curiosity, benefit, or urgency—typically performs best in your current email campaigns?
